Case Studies

Every business has a story behind its growth.

These case studies show how I diagnose growth problems, make strategic decisions, and build acquisition systems that produce measurable business outcomes.

Each project started with a business problem, not an SEO problem. Different industries. Different markets. Different constraints. The same thinking process.

SEO appears in these projects as part of execution. It was never the objective. The objective was a business outcome: more qualified inquiries, a new market entered, an acquisition system that compounds on its own.

How every case study is structured

Each project follows the same structure:

Business context

What kind of business was this and what was it trying to achieve?

Growth constraint

What was actually preventing that from happening?

Diagnosis

Where was the value being lost?

Strategy

What decision changed the direction of the project?

Execution

How was that decision implemented?

Business outcome

What measurably changed for the business?

Strategic lessons

What does this project teach beyond the numbers?

The full case studies live on their own pages with a detailed breakdown showing the business context, the decisions made, and the measurable outcomes. This page is where you evaluate the work, understand how I think, and find the project most relevant to your situation.

Case study 01

Netherlands-Based 3D Rendering Company

Industry Real Estate Marketing / 3D Visualization
Market United States
Business goal Enter the US market through organic search.
Primary constraint No visibility. No acquisition system.

The business problem

A Netherlands-based 3D rendering company entering the US market from zero organic visibility. No rankings, no traffic, no leads.

Key outcome

17 qualified US project inquiries from zero

Results

240% Organic traffic growth
267% Visibility growth
Top 3 Commercial rankings in US search
Google AI Overview visibility
Strategic lesson

Commercial intent matters more than publishing more content. Build the commercial foundation first, then compound with content.

Read full case study
Case study 02

Nepal Trekking Agency

Industry Travel & Trekking
Market Nepal
Business goal Turn existing search traffic into consistent booking inquiries.
Primary constraint Traffic existed. The acquisition path didn't.

The business problem

A Nepal-based trekking agency with an existing website and real traffic, but no consistent acquisition channel. Commercial pages weren't ranking at decision-stage positions, and content didn't match how travelers actually search.

Key outcome

A consistent weekly booking pipeline

Results

43% Organic click growth
37% Visibility growth
40% More qualified inquiries
Strategic lesson

Structure and intent alignment matter more than increasing traffic. More traffic doesn't fix a conversion problem.

Read full case study

What these projects have in common

Traffic, rankings, and visibility are usually symptoms. The underlying constraint often sits somewhere else.

The visible problem

What gets presented is usually a symptom: weak rankings, falling leads, or a dependency on a platform you don't control.

The underlying constraint

The trekking agency already had traffic. The rendering company already had rankings. In both, the constraint was structural, one layer beneath the visible problem.

The play in common

Identify the constraint first, then choose the solution. That same sequence runs through both projects.

Strategic Analysis

SEO Acquisition Due Diligence Across 100+ Digital Assets

Industry Digital Acquisitions
Scope 100+ SaaS, content, e-commerce, Amazon and other digital assets
Business goal Assess organic growth quality and SEO risk before acquisition decisions

The work

Evaluated traffic dependency, revenue exposure, search visibility, content credibility, backlink risk, Google update history, and recovery potential across 100+ digital assets

Key outcome

100+ Digital assets evaluated
4–5 months Acquisition due diligence
2 days Typical evaluation per asset
Strategic lesson

Traffic alone doesn't tell you how durable an acquisition is. The underlying dependency and risk matter just as much.

Read full analysis

Industries I've Solved Problems In

Travel & Trekking

Real Estate

What I'm looking to solve next

Instead of listing what I sell, here's what I'm interested in working on. These are the kinds of business problems where diagnosis-first thinking creates the most value:

Market entry

Entering a new market when you have no presence there yet

Platform dependency

Reducing dependency on third-party platforms you don't control

Organic acquisition without a system

Improving organic customer acquisition when you have a website but no system

Buyer-intent restructuring

Rebuilding search strategy around buyer intent instead of service descriptions

Non-converting traffic

Diagnosing why existing traffic isn't converting

If one of these describes your business, you're the kind of project I want to work on. Those are the kinds of growth problems I enjoy solving and the Growth Diagnostic is the first step.

Think your business has a search problem?

Maybe. Maybe not. The projects above looked like traffic problems. Neither was one. A diagnosis is how you find out which constraint your business actually has.

Where search is helping your business

Where it's falling short

The highest-impact opportunities to improve it

If SEO is the right lever, you'll know. If it isn't, you'll know that too, before you commit to the wrong solution.

Diagnose what's limiting your growth